Amy Astaraee | Profile

Profile

Join date: Jul 27, 2025

About

Amy Astaraee is a visionary leader and founder of Brax Jewelers, known for her unique blend of artistry, integrity, and innovation in the jewelry industry.

With a background in electrical engineering and a certification from GIA as an Accredited Jewelry Professional, Amy combines technical expertise with a deep passion for design. Since launching Brax Jewelers in 2005, she has built a reputation for exceptional craftsmanship, trust, and client connection.

Her personal jewelry line, Amy Astaraee Jewelry, is inspired by the lotus flower—a symbol of strength—and reflects her empowering mantra: Choose Confidence. In 2024, she expanded with a second boutique in Laguna Niguel, designed to deliver a serene, luxury experience.

A Tier 1 JBT-rated jeweler and proud IJO member, Amy is equally devoted to giving back. She founded the Brax Girl Foundation in 2020 to support young girls through scholarships and mentorship. Her philanthropic reach extends to organizations like Children’s Hospital, CHILD International, and Global Genes.

Amy's work has earned widespread acclaim, including a feature in Success125 Magazine, the title of America’s Coolest Store in 2020, and editorial spotlights in InStore Magazine. She also curates Brax Girl Magazine, a digital publication celebrating stories of empowered women.

More than a jeweler, Amy is a storyteller, mentor, and advocate—dedicated to helping others shine from the inside out.

Posts (21)

Mar 24, 2026 ∙ 3 min

The Four Levels of Happiness

What my business taught me about success, purpose, and what truly matters A few weeks ago, I was driving my daughter to school early in the morning. She was preparing for her theology test, holding a paper in her hands and trying to memorize everything before class. As she was reading out loud, something caught my attention. The paper was talking about the different levels of happiness. The first level was the kind of happiness you get from physical things. Food, pleasure, something you buy....

Dec 20, 2025 ∙ 3 min

A Quiet Miracle on Christmas Eve

A reminder that when you follow your calling, you’re never truly alone. Every year, somewhere between Christmas and New Year’s, I find myself in a quiet space. It’s a time when the noise of the year fades and reflection naturally begins. I look back at what happened, what changed, what hurt, and what moved me forward. Almost every time, something stirs inside me, something wakes up, something asks to be seen. When I was in my early twenties, someone introduced me to a book called The...

Nov 10, 2025 ∙ 4 min

The Years That Taught Me Everything

Lessons from my time at the Jewelry Mart. The mistakes, the blessings, and the timing of the universe. At this stage of my life, I truly believe in the timing of the universe. Everything happens exactly when it’s meant to. For years, I used to think my time at the Jewelry Mart was a waste, that those years didn’t move me forward fast enough. But now, looking back, I see it differently. Those years were part of the plan. They were my lessons, my preparation, and the foundation that helped me...