Love,

Becoming Her

From the Heart of Our Founder

Welcome to Amy’s personal journal, a space where she shares the moments behind the milestones. From designing your dream ring to starting the Brax Girl Foundation, Amy opens up about her journey as a woman, a mother, and a creator.

Here, you’ll find reflections, behind-the-scenes insights, and the heart behind Brax Jewelers.

Behind the Brand: How I Hire My Brax Girls

One of my greatest joys in life is my employees. I truly love each and every one of them. If I can do something to boost their...

Amy Astaraee

Oct 135 min read

Surviving the Great Recession: The Pain That Built Brax

Amy with her husband, Dr Mike at Brax Newport Beach Grand Opening in 2009. In 2005, I started my business at the Jewelry Mart with so...

Amy Astaraee

Oct 35 min read

Standing Tall in a Room Full of Men: My EO Story

Along the journey of building my business, one thing has always helped me survive the hard seasons: books. Whenever I felt stuck, when I...

Amy Astaraee

Sep 295 min read

Beyond Policy: Even in an Ambulance, I Replied toMy Customer

This morning, as I was responding to a few customers before opening the store, I had a flashback. Customer service has always been at the...

Amy Astaraee

Sep 293 min read

An Emerald Set That Speaks to the Rarest Kind of Woman

Early sketch of the emerald piece by Amy, to be unveiled at Brax’s 20th Anniversary and the Gabriel & Co. Trunk Show. An Emerald Set That...

Amy Astaraee

Sep 53 min read

She Looks Like She Has It All, But No One Saw Her Cry in the Car | The Silent Battle of Building Brax, Laguna Niguel

Amy in Laguna Niguel showroom opening day, March 2024. “I’ll take care of it.” That’s what I heard. Soft, steady, right behind me in the...

Amy Astaraee

Sep 55 min read

The Promise That Became a Foundation

Amy in an orphanage in Iran. I was in the PICU elevator, going down, when a memory from many years ago came rushing back. “How is she? I...

Amy Astaraee

Aug 192 min read

A Promise to My Father

Baby Amy with her late father. I was a daddy’s girl. He loved me so much, and I was his everything. But the story didn’t begin that way....

Amy Astaraee

Aug 192 min read

It Was Never About Money. It Will Never Be.

A young Amy Astaraee, in the early days of Brax, examining a diamond ring. Recently, I was reading The Art of Living by Thích Nhất Hạnh ,...

Amy Astaraee

Aug 193 min read

The Day I Became Mrs. Brax

How I accidentally started a business, chose a name on the freeway, and got married all in one weekend. It was a Friday around noon in...

Amy Astaraee

Aug 163 min read

$30,000, No GPS, and a Whole Lot of Faith

My first buying trip in downtown L.A., and how the road appeared when I started walking it. I was driving… and driving… and driving,...

Amy Astaraee

Aug 163 min read

The First 5-Carat Diamond I Ever Sold

How one woman’s trust gave me the courage to keep going , and how her daughter brought the story full circle 20 years later. “I’m looking...

Amy Astaraee

Aug 153 min read

EXCLUSIVE!

Design Your Forever Piece

with Amy Astaraee

A custom experience for those ready to create something extraordinary.

Amy personally takes on a select number of $20K+ bespoke design projects each season, for clients who want meaning, legacy, and unmatched artistry.

LEARN MORE