Love,

Becoming Her

From the Heart of Our Founder

Welcome to Amy’s personal journal, a space where she shares the moments behind the milestones. From designing your dream ring to starting the Brax Girl Foundation, Amy opens up about her journey as a woman, a mother, and a creator.

Here, you’ll find reflections, behind-the-scenes insights, and the heart behind Brax Jewelers.

A Quiet Miracle on Christmas Eve

A reminder that when you follow your calling, you’re never truly alone. Every year, somewhere between Christmas and New Year’s, I find myself in a quiet space. It’s a time when the noise of the year fades and reflection naturally begins. I look back at what happened, what changed, what hurt, and what moved me forward. Almost every time, something stirs inside me, something wakes up, something asks to be seen. When I was in my early twenties, someone introduced me to a book ca

Amy Astaraee

3 days ago3 min read

The Years That Taught Me Everything

Lessons from my time at the Jewelry Mart. The mistakes, the blessings, and the timing of the universe. At this stage of my life, I truly believe in the timing of the universe. Everything happens exactly when it’s meant to. For years, I used to think my time at the Jewelry Mart was a waste, that those years didn’t move me forward fast enough. But now, looking back, I see it differently. Those years were part of the plan. They were my lessons, my preparation, and the foundation

Amy Astaraee

Nov 114 min read

The System That Set Me Free

How one book, years of trial and error, and a few “super employees” helped me build the system that finally gave me freedom, in business and in life. One of the best business books I’ve ever read is The E-Myth Revisited by Michael Gerber. It was around 2013 when I came across it, and that book completely changed the way I saw my business. At the time, I was doing everything myself, selling, marketing, buying, accounting, cleaning, following up with customers… you name it. I w

Amy Astaraee

Nov 113 min read

The Day a Dream Found Me

Amy with Randy Johnson (right), the founder of Johnson Jewelers in El Paso, Texas The unexpected moment that led me into the jewelry business and changed the course of my life. I didn’t know that buying a set of jewelry for my sister would change my life forever. Let’s go back many years, to the day I finally received my green card. I was ready to leave Iran and start over in the United States. I had just finished my degree in electrical engineering and even started a small c

Amy Astaraee

Nov 115 min read

Between Diamonds and Motherhood

Amy with her two beautiful daughters. The universe has a mysterious way of guiding us. At a time when I was lost between ambition and timing, it sent me a gentle messenger who reminded me that motherhood isn’t something you schedule, it’s something your soul calls for. Motherhood is the most beautiful and the most demanding job in the world. It changes everything: your priorities, your strength, and your heart. And when you’re a working mom, especially a business owner, the b

Amy Astaraee

Nov 115 min read