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A reminder that when you follow your calling, you’re never truly alone. Every year, somewhere between Christmas and New Year’s, I find myself in a quiet space. It’s a time when the noise of the year fades and reflection naturally begins. I look back at what happened, what changed, what hurt, and what moved me forward. Almost every time, something stirs inside me, something wakes up, something asks to be seen. When I was in my early twenties, someone introduced me to a book ca

Intimate, Intentional, Unforgettable When it came to planning her wedding, Sam Cheyenne did things differently, and beautifully. Just months after getting engaged in August, she and her partner decided to skip the long engagement and create a celebration that felt completely true to them. “Originally it was supposed to be an engagement party. But then we figured, why wait?” she says. From that moment on, their focus became clarity and connection: “The day was about our rel

When Parallel Lives Meet Paul asked Candice out on the very day his divorce was finalized. She had been his divorce attorney. At the time, Candice was also going through her own divorce, and dating was the last thing on her mind. “Definitely not as salacious as it sounds,” she says. Encouraged by her sister to “go have fun,” Candice said yes, never expecting that she’d be saying “I do” down the line. Their connection grew slowly and steadily. “We realized we had been living

Lessons from my time at the Jewelry Mart. The mistakes, the blessings, and the timing of the universe. At this stage of my life, I truly believe in the timing of the universe. Everything happens exactly when it’s meant to. For years, I used to think my time at the Jewelry Mart was a waste, that those years didn’t move me forward fast enough. But now, looking back, I see it differently. Those years were part of the plan. They were my lessons, my preparation, and the foundation

How one book, years of trial and error, and a few “super employees” helped me build the system that finally gave me freedom, in business and in life. One of the best business books I’ve ever read is The E-Myth Revisited by Michael Gerber. It was around 2013 when I came across it, and that book completely changed the way I saw my business. At the time, I was doing everything myself, selling, marketing, buying, accounting, cleaning, following up with customers… you name it. I w

Amy with Randy Johnson (right), the founder of Johnson Jewelers in El Paso, Texas The unexpected moment that led me into the jewelry business and changed the course of my life. I didn’t know that buying a set of jewelry for my sister would change my life forever. Let’s go back many years, to the day I finally received my green card. I was ready to leave Iran and start over in the United States. I had just finished my degree in electrical engineering and even started a small c

Amy with her two beautiful daughters. The universe has a mysterious way of guiding us. At a time when I was lost between ambition and timing, it sent me a gentle messenger who reminded me that motherhood isn’t something you schedule, it’s something your soul calls for. Motherhood is the most beautiful and the most demanding job in the world. It changes everything: your priorities, your strength, and your heart. And when you’re a working mom, especially a business owner, the b

A Love That Was Meant To Be Kelli and Joe’s love story began at a birthday party where fate did what it does best. “As soon as we locked eyes, we were literally inseparable,” Kelli recalls. Their connection was instant, magnetic, and electric. One that drowned out the room and turned strangers into soulmates in a single night. Within a year, they were engaged, proof that when love is this right, you don’t waste a second. The Surprise That Changed Everything Joe’s proposal was

One of my greatest joys in life is my employees. I truly love each and every one of them. If I can do something to boost their...