top of page
All Posts


Brax Girl Ed 33: Kelli Redmond
A Love That Was Meant To Be Kelli and Joe’s love story began at a birthday party where fate did what it does best. “As soon as we locked eyes, we were literally inseparable,” Kelli recalls. Their connection was instant, magnetic, and electric. One that drowned out the room and turned strangers into soulmates in a single night. Within a year, they were engaged, proof that when love is this right, you don’t waste a second. The Surprise That Changed Everything Joe’s proposal was

Team Brax
Oct 153 min read


Behind the Brand: How I Hire My Brax Girls
One of my greatest joys in life is my employees. I truly love each and every one of them. If I can do something to boost their...

Amy Astaraee
Oct 135 min read


Surviving the Great Recession: The Pain That Built Brax
Amy with her husband, Dr Mike at Brax Newport Beach Grand Opening in 2009. In 2005, I started my business at the Jewelry Mart with so...

Amy Astaraee
Oct 35 min read


Standing Tall in a Room Full of Men: My EO Story
Along the journey of building my business, one thing has always helped me survive the hard seasons: books. Whenever I felt stuck, when I...

Amy Astaraee
Sep 295 min read


Beyond Policy: Even in an Ambulance, I Replied toMy Customer
This morning, as I was responding to a few customers before opening the store, I had a flashback. Customer service has always been at the...

Amy Astaraee
Sep 293 min read


Brax Girl Ed 32: Farahnaz Kafaipour
A Story Rooted in Grace Farah Kafaipour’s journey began far from the real estate signs and sun-soaked homes of Southern California....

Team Brax
Sep 92 min read


An Emerald Set That Speaks to the Rarest Kind of Woman
Early sketch of the emerald piece by Amy, to be unveiled at Brax’s 20th Anniversary and the Gabriel & Co. Trunk Show. An Emerald Set That...

Amy Astaraee
Sep 53 min read


She Looks Like She Has It All, But No One Saw Her Cry in the Car | The Silent Battle of Building Brax, Laguna Niguel
Amy in Laguna Niguel showroom opening day, March 2024. “I’ll take care of it.” That’s what I heard. Soft, steady, right behind me in the...

Amy Astaraee
Sep 55 min read


The Promise That Became a Foundation
Amy in an orphanage in Iran. I was in the PICU elevator, going down, when a memory from many years ago came rushing back. “How is she? I...

Amy Astaraee
Aug 192 min read
bottom of page