Brax Girl Ed 1: Amy Astaraee

From Sacred Roots to Shimmering Purpose—The Story of the Original Brax Girl

In the world of fine jewelry, there are many names—but only one Amy Astaraee.

To understand Brax Jewelers is to understand the woman behind it: a visionary who turned hardship into purpose, heritage into beauty, and a childhood dream into an empowering legacy. Amy isn’t just the founder of Brax—she is the original Brax Girl, and her story is one that continues to inspire women, creators, and couples across generations.

Born and raised in Iran, Amy always dreamed of the freedom and possibility that life in America represented. After immigrating to the United States over two decades ago, she wasted no time transforming her ambition into action. Surrounded by strong women all her life, she knew she wanted to become a force for empowerment—especially for other women with dreams as bold as her own.

“I want to empower women to be their best selves and to feel confident in their own skin.” —Amy Astaraee

As the founder of Brax Jewelers, Amy didn’t just build a jewelry store. She built a movement—one rooted in love, legacy, and personal transformation. Every ring designed, every diamond hand-selected, and every couple served is an extension of Amy’s deeper purpose: to make love stories tangible, wearable, and eternal.

The Sacred Lotus: A Childhood Memory Comes Full Circle

As Amy embarked on a new journey—to design her very own jewelry line—she returned to where it all began: a memory etched in sunlight and lotus petals.

At the age of six, Amy sat beside a peaceful pond in Iran, surrounded by fuchsia-colored lotus blossoms. The breeze, the scent of nature, the calm—every detail stayed with her. Decades later, while meditating in her California home, that moment returned to her with crystal clarity. It was from this memory that the Sacred Lotus design was born.

The lotus, a flower that grows through murky water and blooms in light, became the symbol of her story—of every woman’s story. It speaks to resilience. To rising above. To blooming in your own time, with roots deep enough to weather anything.

“Life for a lotus begins in darkness, deep in the mud, below murky water. With time, it blossoms into a beautifully vibrant flower with strong roots.”

The Sacred Lotus collection, Amy’s debut design, is not just jewelry. It’s a wearable reminder that your past does not define you. Your strength, your beauty, and your transformation do.

More Than a Brand—A Purpose

Today, Amy continues to lead Brax Jewelers as a woman of impact. Her devotion to her craft is mirrored in her love for her daughters, her dedication to the Brax Girl Foundation, and her belief that confidence is the most precious thing a woman can wear.

Through her new jewelry line, Amy honors the journey of every woman who’s ever fought for a dream. Who’s ever carried strength quietly. Who’s ever wanted to be seen.

Whether you wear a piece from Brax or from the Sacred Lotus line, you’re not just wearing jewelry. You’re wearing a story. A legacy. A promise to rise.